Stories That Inspire Us

Articles & Inspiring Stories

Perspectives on hospitality, investment and management from the Continent Worldwide team.

Article

Hotel Investment: More Than a Building – Selling Experiences

At Continent Worldwide Hotels, we are launching a new article series inspired by Managing Director Ethem Zagikyan's book "Becoming a Hotelier". In this series, you will find not only technical insights but also the philosophy, inspiration, and vision behind hotel investments.

Article

The Danger: "Butterfly Effect"

At the onset of each new season, hotels, resorts, and even restaurants, the heartbeat of the tourism industry, express their struggles in a shifting climate. What starts small can ripple across an entire hospitality business.

Article

Is it necessary to get Consultancy Service in Hotel Investments?

In our country, the hotel industry is experiencing a significant rise with the development of tourism, and resort hotels are increasing across many regions. This article explores whether professional consultancy is essential during those investment cycles.

April 25, 2023

Centralized Sales & Marketing Benefits for the Hotels

A hotel group's brand is one of its most valuable assets, as it helps to differentiate the group from its competitors and create a unique identity that resonates with guests. However, ensuring consistent brand messaging across all properties can be a challenge, especially when sales and marketing functions are dispersed across multiple locations.