Our Portfolio
One Group. A Brand for Every Moment.
From business trips to family holidays, spiritual visits to city escapes — there's a brand crafted for every reason you travel.
Our Brands
Our Brands Portfolio
Ten distinctive brands crafted for every kind of stay — from upper-upscale gateway hotels to smart urban stays, forest retreats and heritage suites.
Upper-upscale
Continent Hotels & Resorts
Upper-upscale, lifestyle, gateway cities
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Luxury
Continent Luxury Hotels & Suites
Five-star elegance rooted in place
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Soft Brand
by Continent Collection
Distinctive hotels. Individual stories.
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Upper-midscale
Continent City Hotel & Suites
Smart urban stays, upper-midscale
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Upscale
Swiss Inn Hotels & Resorts
Travelers Who Choose Simplicity and Comfort
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Economy
Swiss Inn 'express'
Everything you need. Nothing you don’t.
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Upper-upscale
Swiss Inn Premium Collection
Distinctive stays. Refined by place.
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Boutique
Swiss Inn Authentic Collection
Local stories, Swiss Inn comfort
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Midscale
AncyrA Hotels & Inns
Anatolian heritage, modern value
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Upper Upscale
People Hotels & Resorts
Reliable comfort , modern value
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Partner Portfolio
Trusted partner groups whose brands we distribute and promote across Continent's global network.
PartnerMarketing Partner
Budgetel Inns & Suites
Dependable, affordable stays — expanding internationally with Continent.
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PartnerLicensed Partner · Regal Circle of Alliance
Regal Hotels International
Hong Kong hospitality, across three distinctive brands.
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PartnerLicensed Partner
China Tourism Group (CTG) Hotels & Resorts
China's largest hotel group — a family of brands across every tier.
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