Happenings at Continent

News & Happenings

Signed deals, new openings and events — the latest from the Continent Worldwide portfolio.

September 15, 2026

Continent Worldwide Hotels Signs Franchise Agreement for Dee Heights in Islamabad

Islamabad, Pakistan – September 15, 2026 – Continent Worldwide Hotels has signed a franchise agreement for Dee Heights, Faisal Town, Islamabad, marking another important milestone in the group’s continued expansion across Pakistan.

Sep 22, 2025

Continent Worldwide Hotels Expands Its Swiss Inn Brand in Türkiye's Sivas Province

Continent Worldwide Hotels, a leading Turkish franchise and hotel management company representing some of the country's most successful homegrown brands abroad and recognized as the fastest-growing Turkish hotel group in international markets, has announced the upcoming opening of Swiss Inn 'Express' Suşehri in Sivas Province, scheduled for October 2025.

Sep 11, 2025

Continent Worldwide Hotels Announces Franchise and Management Agreement for Swiss Inn Forest Resort in Mengen, Bolu

Istanbul, Türkiye — Continent Worldwide Hotels, a Türkiye-based franchise and hotel management company representing some of the country's most successful home-grown brands abroad and recognized as the fastest-growing Turkish hotel group in international markets, has announced the signing of a franchise license and management agreement for the Swiss Inn Forest Resort project in Mengen, Bolu.

Oct 9, 2025

Continent Worldwide Hotels Showcases Strong Presence at GastroShow & Tourism Summit 2025

The GastroShow & Tourism Summit 2025, one of Türkiye's most prestigious gatherings in the gastronomy and tourism sectors, was held this year under the inspiring theme of "Health."

Oct 2, 2025

Continent Worldwide Hotels to Showcase at GastroShow & Tourism Summit 2025

Istanbul, Türkiye — GastroShow, one of the most prestigious events designed to promote Turkish gastronomy on the international stage, is opening its doors for the 7th edition worldwide and the 3rd edition in Türkiye this year.

Oct 11, 2024

Continent Worldwide Hotels Expands in South Africa with 20-Year Master Franchise Agreement

Continent Worldwide Hotels Partners with Imperium Hospitality Consulting for South African Expansion.

Nov 26, 2025

Continent Worldwide Hotels Announces New 90-Key Hotel in Al Madinah, Saudi Arabia

Continent Hotels & Resorts is pleased to announce the signing of a new hotel in the holy city of Al Madinah. The upcoming Continent Hotel Al Madinah, featuring 90 elegantly designed rooms and suites, will offer a refined hospitality experience tailored to the needs of pilgrims, business travelers, and leisure guests.

Nov 24, 2025

Kuzen Group Partners with Continent Worldwide Hotels to Launch the First Internationally Branded City Hotel in Edremit

Continent Worldwide Hotels—known for successfully representing Türkiye abroad and noted for its international growth momentum—will bring the Swiss Inn Premium Collection brand to Balıkesir Edremit through an investment by Kuzen Group. The project's branding, investment planning and third-party management processes will be carried out by one of Türkiye's leading consultancy firms, GNC Hospitality Management & Consulting.

Mar 5, 2025

Continent Worldwide Hotels Announces New Hotel Opening in Al Khobar

Located in Al Khobar, with views of the Arabian Gulf and within walking distance of the Corniche, the hotel features 135 rooms and offers amenities including an indoor pool, a coffee shop/cafe, a restaurant, and family-friendly accommodations. The hotel is known for its scenic views and proximity to popular leisure destinations, making it a preferred choice for both leisure and business travelers.

Mar 14, 2024

Continent Brand – Coming to Cappadocia

Continuing its success in representing Turkey abroad and experiencing rapid growth internationally, Continent Worldwide Hotels, a franchise and management company hosting prominent hotel brands, has signed a management agreement for a new hotel.

Jun 17, 2024

Continent Worldwide Hotels Brings Swiss Inn Authentic Collection Brand to Mardin

Continent Worldwide Hotels, a franchise and management company that proudly represents Turkey abroad and houses some of the fastest-growing hotel brands internationally, is adding another hotel to Mardin, one of Turkey's most beautiful cities known for its historical and touristic appeal.

Jun 14, 2024

Agreement is Signed for Continent Luxury Suites & Hotel in Diyarbakır

Continent Worldwide Hotels, a franchise and management company that proudly represents Turkey abroad and houses some of the fastest-growing hotel brands internationally, has signed a new investment in Diyarbakır, one of Turkey's rapidly developing cities.

Jun 11, 2024

Continent Worldwide Hotels Signs New Partnership Agreement with Saudi Arabia's Tourism Development Fund

Continent Worldwide Hotels, a leading franchise and management firm representing Turkey's fastest-growing hotel brands abroad, is proud to announce that it has signed a new partnership agreement with the Saudi Tourism Development Fund (TDF). Under this agreement, Continent Worldwide Hotels has been selected as a 'Preferred Partner' by TDF.

Jun 11, 2024

MOU between V Add Value and Continent Worldwide Hotels to Revitalize the Standard of Hospitality in Pakistan

Continent Worldwide Hotels, a leading franchise and management firm representing Turkey's fastest-growing hotel brands abroad, is proud to announce that it has signed a new collaboration agreement with V Add Value Real Estate Marketing Company of Pakistan.

Jul 10, 2024

Continent Worldwide Hotels Announces Strategic Alliance with CTG Hotels to Accelerate Expansion in MENA Region and East Asia

Continent Worldwide Hotels, a leading Turkish company specializing in hotel development, franchise, and management, is thrilled to announce a strategic alliance with CTG Hotel Holdings Corporation Limited (CTG Hotels), a wholly-owned subsidiary of China Tourism Group Corporation Limited, the largest state-owned tourism enterprise in China. This partnership aims to expand the footprint of both companies' brands within the MENA (Middle East and North Africa) territories and in China, leveraging the strengths and resources of both companies to offer unparalleled hospitality experiences.

Jul 1, 2024

AncyrA Hotels & Inns Brand Debuts in Saudi Arabia

Continent Worldwide Hotels, a leading Turkish company specializing in hotel development, franchise, and management, proudly announces the introduction of its AncyrA Hotels & Inns brand to the Saudi Arabian market. This marks the second brand that Continent Worldwide Hotels has introduced to the Arabian market, following its flagship brand, Continent Hotels & Resorts.

Jan 24, 2025

Continent Hotel Kahramanmaraş Reopens Its Doors

Continent Worldwide Hotels, a franchise and management company that includes the fastest-growing hotel brands successfully representing Turkey abroad, continues to grow rapidly within Turkey as well.

Jan 10, 2025

Continent Worldwide Hotels Shared Information About Its 2025 Global Growth Plans

Continent Worldwide Hotels, one of Turkey's fastest-growing hotel brands on the international stage, shared its evaluation of the year 2024 and its targets for 2025 with the public. The company, which stands out with its strategic partnerships and new destination plans worldwide, announced its goals set for the upcoming year.

Dec,01,2023

Golden River by Continent Collection Officially Opens in Arnavutköy

Continuing its rapid expansion both domestically and internationally, Continent Worldwide Hotels, a franchise and management company representing Turkey successfully abroad and experiencing the fastest growth momentum internationally, is proud to announce the official opening of Golden River by Continent Collection in Arnavutköy.

Dec 25, 2025

Continent Worldwide Hotels Signs LOI to Rebrand Historic 80-Key Hotel Nour Justinia in Tunisia

One of the fast growing Turkish hotel management and franchising company Continent Worldwide Hotels, is pleased to announce the signing of a Letter of Intent (LOI) for the rebranding and management of Hotel Nour Justinia, one of Tunisia's most established and decades-old hospitality landmark hotels.

Aug 1, 2025

Continent Worldwide Hotels Announces the Opening of Its First AncyrA Hotels & Inns Property in Saudi Arabia

Turkish hotel franchise company Continent Worldwide Hotels has announced that its first property in Saudi Arabia under the AncyrA Hotels & Inns brand will soon open its doors. The AncyrA Rose Hotel by Continent is scheduled to welcome guests in August 2025 in Medina.

Apr 20, 2025

Continent Worldwide Hotels Set to Promote Turkish Hospitality Brands Across the Middle East and Southern Africa

Turkey-based Continent Worldwide Hotels, a rapidly expanding hotel franchise and Management Company, continues to represent Turkish hospitality on the global stage.