Continent Worldwide Hotels Signs Franchise Agreement for Dee Heights in Islamabad

The agreement will see Dee Heights join the Continent Worldwide Hotels portfolio, bringing the group’s international brand standards, systems and hospitality expertise to Pakistan’s capital city by opening the Continent Luxury Hotel & Suites, Islamabad.

The agreement will see Dee Heights join the Continent Worldwide Hotels portfolio, bringing the group’s international brand standards, operating systems and hospitality expertise to Pakistan’s capital city.

The signing ceremony was attended by representatives of Continent Worldwide Hotels Mr. Hammad Zia, Dee Heights and Bin Zia Mavens (Private) Limited (BZM), Continent Worldwide Hotels’ official representative and Master Franchise partner in Pakistan.

With this agreement, Dee Heights will operate under the Continent Luxury Hotel & Suites brand, in accordance with the group’s brand standards, quality requirements, operating systems and guest experience guidelines.

The project is being developed to provide business and leisure travellers with a contemporary hospitality experience built around comfort, professional service, modern facilities and internationally aligned operating standards.

Strengthening Continent Worldwide Hotels’ Presence in Pakistan

The Dee Heights agreement forms part of Continent Worldwide Hotels’ broader expansion strategy in Pakistan, where the group is continuing to develop its brand portfolio through franchise, management and long-term strategic partnerships.

Through its Master Franchise representation in Pakistan, led by Mr. Hammad Zia and Bin Zia Mavens (Private) Limited, Continent Worldwide Hotels is actively pursuing new hotel development opportunities across key commercial, business and tourism destinations.

Pakistan represents an important growth market for the group, supported by expanding domestic travel, infrastructure development and increasing demand for professionally branded and internationally positioned hotel products.

Islamabad, as the country’s capital and an important gateway to northern Pakistan, holds particular strategic value within this expansion.

The addition of Dee Heights in Faisal Town is expected to further strengthen Continent Worldwide Hotels’ presence in the market while introducing another internationally branded hospitality option for both domestic and international travellers.

A Strategic Step in Continent’s Pakistan Expansion

Speaking at the signing ceremony, Mr. Hammad Bin Zia, representative of Continent Worldwide Hotels in Pakistan and representative of Bin Zia Mavens (Private) Limited, said:

“We are pleased to welcome Dee Heights to the Continent Worldwide Hotels portfolio. This agreement represents another important step in our strategy to expand Continent’s brands across Pakistan through strong local partnerships and professionally developed hospitality projects.

Our objective is to create long-term value for hotel owners and investors by combining Continent Worldwide Hotels’ international brand systems and hospitality experience with strong local market knowledge. We believe Dee Heights has the potential to become an important hospitality destination within Islamabad.”

Continent Worldwide Hotels also highlighted Pakistan as one of its important growth markets and reaffirmed its commitment to working closely with owners, investors and local partners to develop internationally positioned hotels across the country.

The management of Dee Heights expressed confidence in the partnership and confirmed its commitment to developing a property that meets the expectations of both domestic and international guests while complying with Continent Worldwide Hotels’ brand and operating standards.

The collaboration between Continent Worldwide Hotels, Dee Heights and Bin Zia Mavens reflects a shared commitment to international hospitality standards, professional hotel development and sustainable long-term growth within Pakistan’s tourism and hotel sector.

The signing of Dee Heights represents another step in Continent Worldwide Hotels’ growing development pipeline in Pakistan and reinforces the group’s long-term commitment to the market.

About Continent Worldwide Hotels

Continent Worldwide Hotels is an international hospitality group offering a diversified portfolio of brands across luxury, upscale, midscale, lifestyle and focused-service hotel segments.

With a growing network of hotels and developments across Europe, the Middle East, Africa and Asia, the group works with hotel owners and investors through flexible franchise, management and brand partnership models.

Built on the warmth of Turkish hospitality and supported by a global development vision, Continent Worldwide Hotels focuses on creating sustainable value for hotel owners while delivering distinctive and reliable experiences for guests.

About Bin Zia Mavens (Private) Limited

Bin Zia Mavens (Private) Limited (BZM) represents Continent Worldwide Hotels in Pakistan and supports the group’s Master Franchise development activities across the country.

Working closely with Continent Worldwide Hotels, BZM is responsible for identifying and developing suitable hotel opportunities, supporting franchise and brand development processes, coordinating with hotel owners and investors, and helping expand the Continent Worldwide Hotels portfolio throughout Pakistan.

The company also brings expertise in hospitality development, hotel operations, pre-opening services, sales and marketing, revenue management and overall hotel business development.