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by Continent Collection

by Continent Collection · Development

Build with by.

A soft-brand affiliation for independent hoteliers who want global distribution without losing their identity.

Light

Brand standards

Flex

Min. rooms

Yes

Identity retained

3

Pipeline

Why by

A partnership shaped around the asset.

Keep your hotel's name and design

Access global distribution & loyalty

Soft brand standards (no costly rebrand)

Quality-led admission process

Marketing exposure across portfolio

Inquiry

Open a by project file.

Tell us a little about your asset and ambitions. A partnership director from the by brand team will respond within two business days.

All inquiries are confidential.

Ways to Stay

A brand for every kind of journey.

From luxury flagship to focused-service inn, from heritage collection to soft brand — explore the full Continent Worldwide portfolio. Click any brand to open its page.

Licensed Partner Brands

Regal Hotels InternationalRegala Hotelsiclub HotelsGrand MetroparkMetroparkChina Tourism Group

Marketing Partner

Budgetel Inns & Suites